Case studies

Some of the internet projects we have worked on:

Americanet.de

 

Initial position:

americanet

 

Americanet is a long-standing, well-established German-language portal site covering the USA with a focus on travel and tourism issues, but also featuring things like politics, economy, culture and social issues.

 

 

 

Task and objective:

 

Boost the number of monthly visitors with the objective of increasing revenues from advertising. We started at an average of 15,000 visitors per month in 2010, ongoing project.

 

 

 

Results:

 

Upon realization of measures on the website itself and - to a lesser extent - outside of it, the average monthly visitor number in 2012 is at 35.000. As a side effect, the website´s Google PageRank was lifted from 2 to 4.

 

 


ColoradoCattleCompany.de

 

Initital position:

coloradocattlecompany

 

First comprehensive German-language online catalogue for guest ranch vacations in the US, in existence since 2010.

 

 

 

Task and objective:

 

Spin-off for the presentation of Colorado Cattle Company outside of the general directory due to an extended cooperations agreement between the ranch and the site owners.

 

 

 

Results:

 

Conception, setup, creation and optimization of the new website, launch and publication of press releases. Reaches position 3 on Google for most important search string in short time.

 

 


Kesperschiene.de

 

Initial position:

kesper

 

Well-established but highly specialized product which is popular in the industry, however often interested parties miss the information where to source it.

 

 

 

Task and objective:

 

Design and setup of a homepage that according to the business owner explicitly should have a mere business card functionality.

 

 

 

Results:

 

Design and launch of website, search engine optimization. In spite of the intended, very short presentation on only one page (online business card), it reaches Google position3 for the most important keyword “Sicherheitsschiene”.

 

 


World Fashion Centre

 

Initial position:

wfc

 

One of the world´s largest fashion wholesale centers. having an existing website with little functionality and low visitor numbers.

 

 

 

Task and objective:

 

Improvement of usability, design and content as well as improvement of daily visitor numbers..

 

 

 

Results:

 

Launch of additional German and English language versions, search engine optimization; setup and maintenance of presences in social networks. Through these measures, doubling of visitor and page view numbers within a few months.

 

 

 

 

 


Wisconsin International University Ukraine

 

Initial position:

wiuu

 

Young and small university in Ukraine with strong international emphasis, being in a competitive situation with other universities in Ukraine and abroad.

 

 

 

Task and objective:

 

Improvement of popularity and visibility of online publications, tie-in to various social networks

 

 

 

Results:

 

Compilation of a comprehensive concept for the entire online presence including social media. Redesign of website, optimization measures for content and channel use, management and maintenance of social media presences on Facebook, Twitter, VKontakte as well as translations. Ongoing task, after only two months reached doubling click rates and the number of subscribers in social networks.

 

 

 

 

 

 

 

 

New Media Consulting
Agency for Online Marketing and Website Optimization

 

 

 

 

 

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